METRO & ACRL/NY Present: Assessment in Focus: Designing and Implementing an Effective User Feedback Survey – Thursday, November 6, 2014 – 10:00 AM to 1:00 PM

Speaker: Nisa Bakkalbasi

Nisa Bakkalbasi is the Assessment Coordinator at Columbia University Libraries. Prior to joining Columbia University, Nisa was the Director of Planning and Assessment at James Madison University, and held a series of positions at Yale University Libraries. She has also taught courses at the Information and Library Science Department at …

Full Description

This half-day workshop will cover the basic elements of survey design, with a focus on survey item development. In the first part of the workshop, we will review elements of survey process and introduce different types of survey questions, followed by a class activity to evaluate sample survey items. The second part of the workshop includes a discussion of a simple response process model and measurement errors in survey questions, including validity, variance, and bias. The relationship between objectives and measures, and overall survey design will be discussed. The workshop will end with an activity where participants will apply what they learned by developing survey items.

Who should attend:
This workshop is designed to be a beginner level course for those who are interested in participating assessment activities in libraries and information centers. No prior knowledge of survey research is required.

By the end of the workshop, participants will:

  • Understand elements of survey process.
  • Understand measurement error in survey questions, including variance and bias.
  • Understand a simple response process model.
  • Write effective survey items, using different types of survey questions.
  • Evaluate survey content.

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