Marketing Libraries Journal (MLJ) is a new peer-reviewed, independently published, open access journal that focuses on innovative marketing activities that libraries are engaged in. Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.
The editorial board seeks submissions in the following three areas:
1. Articles (peer reviewed) (15-20 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
2. Practical Articles (editorial reviewed) (8-10 pages): articles from different columns (advocacy, branding, “from the trenches”, and marketing campaigns). Practical articles are reflective and provide best practices and advice.
3. Software/apps/web site review (editorial reviewed) (3-5 pages): brief reviews of web sites, and software tools that support library marketing activities.
Deadline for peer reviewed submissions: June 1, 2017
Deadline for practical submissions: August 1, 2017
Please send your submissions via the online form at http://journal.marketinglibraries.org/submit.html
Bridget Barry-Thias, Amberton University, Garland, Texas
Andrew Colgoni, Services Librarian, Thode Library, McMaster University, Hamilton, Ontario, Canada
Anne Peters, Communications Director, The University of Texas at San Antonio, San Antonio, Texas
“From the Trenches” Editor
Vacant for now, but if interested, please email firstname.lastname@example.org
Emily Glimco, Marketing & Communications Specialist, Northbrook Public Library, Northbrook, Illinois