Call for Submissions: 2022 PR Xchange Awards Competition

Call for Submissions
2022 PR Xchange Awards Competition
​sponsored by the Awards and Scholarships Subcommittee of Core, a division of the American Library Association (ALA) 

Submission form 
​Updated FAQ (for 2022):
Deadline: April 15, 2022

After a year-long hiatus, we’re very excited to announce the call for the 2022 PR Xchange Awards Competition! Libraries everywhere are producing creative and engaging promotional materials: newsletters, program announcements, annual reports, advocacy materials, fundraising messages, reading celebrations, and much more. Now is the time to receive recognition for your library’s dedicated and thoughtful work. The call for submissions for the 2022 PR Xchange Awards competition is now live!

About the PR Xchange Awards Competition

The 2022 PR Xchange Awards Competition recognizes the very best promotional materials produced by libraries in the past year. The PR Xchange Awards Competition is sponsored by Core, a division of the American Library Association (ALA). The PR Xchange Awards Competition is overseen by the PR Xchange Committee.

Selection Criteria

This year’s competition will recognize original materials produced during the 2020 and 2021 calendar years.  Please note that this competition assesses a library’s individual promotional materials, not an entire marketing campaign. Entries are evaluated based on content, design, and originality. They are judged by a team of experts in marketing, public relations, graphic design, and communications, who select the winner(s) in each category. Library web sites are ineligible. Please read the F.A.Q. for more information on the types of submissions we accept.

This year we will only accept digital submissions If your promotional material is in print, please scan and send as a digital file. Please do not mail any printed submissions.


​Winners will be notified in early May 2022. Winning entries will be on display during the PR Xchange Event during the 2022 ALA Annual Conference in Washington, D.C. The PR Xchange Award co-chairs will contact all those who submitted an entry.  Awards will be presented to the winners at the PR Xchange Awards ceremony following the PR Xchange Event in the same space. Award winners need not be present to win, but are encouraged to attend.

​About the PR Xchange Event at ALA Annual

​The PR Xchange is a drop-in style event at the ALA Annual Conference. It will be held on Sunday June 26, 2022  at the ALA Conference Exhibit Hall, Special Events Area in Washington, DC. Attendees are invited to view and take free copies of award-winning promotional materials from the juried PR Xchange awards, as well as promotional materials from libraries across North America. Attendees can learn how to improve their own promotional materials by talking with PR Xchange award winners, John Cotton Dana Award Winners, and other invited library marketing experts. Each year, we invite a variety of library marketing experts, John Cotton Dana Awards winners, and library marketing authors to join our event for conversation and exchange of ideas.

The PR Xchange Event and the PR Xchange Awards Competition are both coordinated by the PR Xchange Committee, and sponsored by the Awards and Scholarships subcommittee of Core.

​Please feel free to contact us if you have any questions!
​Best of luck to all participants!

​Mark Aaron Polger and Naomi Gold, co-chairs
​2022 PR Xchange Awards Competition
​PR Xchange Committee
Awards and Scholarships subcommittee
Core, a division of the ​American Library Association (ALA)​