Call for Submissions: 2020 PR Xchange Awards Competition

sponsored by the Marketing and Communications Community of Practice, Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA)

​We’re thrilled to announce the call for the 2020 PR Xchange Awards Competition!!! Libraries everywhere are creating exciting promotional materials: newsletters, program announcements, annual reports, advocacy materials, fundraising messages, reading celebrations, and much more. Now is the time to receive recognition for your library’s amazing work. The call for submissions for the 2020 PR Xchange Awards competition is now live!

Select the type of submission and complete the form below.

​Deadline: April 1, 2020

About the PR Xchange Awards Competition

The 2020 PR Xchange Awards Competition recognizes the very best promotional materials produced by libraries in the past year. The PR Xchange Awards Competition is sponsored by the Marketing and Communications Community of Practice of the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA). The PR Xchange Awards Competition is overseen by the PR Xchange Committee.

​Selection Criteria


This year’s competition will recognize original materials produced during the 2019 calendar year. This competition assesses your library’s individual promotional materials, not your library’s entire marketing campaign. Entries are evaluated based on content, design, and originality. They are judged by a team of experts in marketing, public relations, graphic design, and communications, who select the winner(s) in each category. We accept both print and electronic submissions. Library web sites are ineligible. Please read the F.A.Q. for more information on the types of submissions we accept.

Submit Your Work

​Please complete the online submission form for each entry by April 1, 2020. Each library may submit a maximum of 5 entries.

​Printed submissions get mailed to the address below:

​2020 PR Xchange Awards Competition
​c/o Mark Aaron Polger
​70 East 10th street, apt. 6F
​New York, NY 10003

​For electronic submissions (materials that are born digital), please upload your material on the submission form. Electronic submissions do not require a printed copy to be mailed out.

Winners

​Winners will be notified in early May 2020. Winning entries will be on display during the PR Xchange Event during the 2020 ALA Annual Conference in Chicago, IL. The PR Xchange Award Co-Chairs will contact all those who submitted an entry. Awards will be presented to the winners at the PR Xchange Awards ceremony following the PR Xchange Event in the same space. Award winners need not be present to win, but are encouraged to attend.

About the PR Xchange Event at ALA Annual

​The PR Xchange is a drop-in style event at the ALA Annual Conference. It will be held on Sunday June 28, 2020 at the ALA Conference Exhibit Hall, Special Events Area. View and take free copies of award-winning promotional materials from the juried PR Xchange awards, as well as promotional materials from libraries across North America. Attendees can learn how to improve their own promotional materials by talking with John Cotton Dana Award Winners, PR Xchange award winners, and other library marketing experts. Each year we invite different library marketing experts, John Cotton Dana Awards winners, and library marketing authors to sit at our many tables.

​The PR Xchange Event and the PR Xchange Awards Competition are both coordinated by the PR Xchange Committee, and sponsored by the Marketing and Communications Community of Practice of LLAMA.

​Please feel free to contact us if you have any questions!

​Best of luck to all participants!

​Mark Aaron Polger and Lesli Baker, co-chairs
​2020 PR Xchange Awards Competition
​PR Xchange Committee
​Marketing and Communications Community of Practice
​Library Leadership and Management Association (LLAMA)
​American Library Association (ALA)
​prxchange.awards@gmail.com
http://www.ala.org/llama/prxchange

About John Pell

John Pell is an assistant professor and librarian at Hunter College in New York City.

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