Call for Papers: Marketing Libraries Journal Volume 7, Issue 1 (Summer 2023)

Call for Papers: Marketing Libraries Journal

Volume 7, Issue 1 (Summer 2023)

Special themed issue: Library Marketing Two Years Post-COVID: Adjusting to the New Normal

Focus for this issue: Three years after COVID-19, our library marketing planning and activities have evolved. We are now compelled to use more digital marketing tools to communicate with our users more than ever before. Marketing Libraries Journal is seeking articles that address how your libraries have adjusted to the new normal, to reopening and serving your users in-person, and how COVID-19 has impacted your overall marketing strategies, planning, message, and behavior.

Deadline for Submissions: rolling deadline (for practical and scholarly submissions)

Scholarly Submissions

Practical (Column) Submissions

About the Journal

Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities that libraries are engaged in.  Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.  In addition to peer reviewed articles, the Journal also contains practical articles from different columns. Columnists will be accepting short articles on advocacy, branding, library marketing campaigns, “from the trenches”, and technology tools. The Journal is published twice a year.

Guidelines for Submissions

The editorial board seeks submissions in the following two categories:

1. Feature Articles (double-blind peer reviewed) (20-25 pages inclusive of references, tables, and figures): These articles focus on case studies of any library marketing activities. Feature articles should make an original contribution to the field of library marketing, communications, and outreach. Articles should be driven by research questions that address those problems. We welcome all methodologies; in all cases we ask authors to keep the literature review and methods sections succinct and emphasize the findings and the applications of those findings. All submissions are double blind peer reviewed.

2. Practical articles (peer reviewed) (15-20 pages, inclusive of references, tables, and figures): These articles are practical and focus on best practices and advice. Although these articles are practical in nature, they should be written in 3rd person, contain a literature review, and be written in an academic tone. Topics may include: planning a library marketing activity and/or campaign, market research, community analysis, market segmentation, SWOT analysis, public relations strategies, an outreach activity, or a re-branding project.

Section Columns

Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community

Branding: articles that illustrate how libraries develop their visual identity for their services and resources.

Campaigns:  case studies of a marketing campaign and the desired outcomes and objectives sought.

From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.

Technology : analysis of particular tools or resources that help them in their marketing efforts. They should focus on library marketing, graphic design, public relations, social media promotion, and outreach. They should be written in a formal, academic tone. They should be unbiased and provide a critical analysis of the specific technology tool with comparisons to other technology tools.

Manuscript Format

• Manuscript style should follow the conventions of the American Psychological Association (APA) citation style, 7th Edition
• Submissions should be 12 point font, Times New Roman, and double-spaced with 1 inch margins on all sides
• Page number and running head should be placed in the upper right-hand corner of each page
• The title page should be submitted as a separate document and include each author’s name, affiliation, and e-mail address
• Submitted manuscripts should be written in 3rd person, in an academic tone, and begin with a 100-word abstract, with a list of 5 keywords, numbered as page 1
• One submission per author per call
• Allow 3-4 months for manuscript status notification

Editorship and Ethics

Marketing Libraries Journal reserves the right to make minor editorial changes for style, clarity, and consistency. Further, in the production process, copy editors retain the right to correct grammar and modify text for improved clarity. We expect all reviewers, editors and authors to consider fair practices and to inform the Journal of any possible conflict of interest situations.

It is understood that manuscripts have not been previously published and are not currently under consideration for publication elsewhere. Review of manuscripts will begin after the call for proposals deadline. In some cases, accepted manuscripts may undergo several rounds of substantive revision before they are ready for publication. When a manuscript has been formally accepted for publication, authors will be required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.

Open Access Statement

Marketing Libraries Journal is a double blind, peer-reviewed, open access academic journal. We believe that open access to scholarship is critical for scholarly communication. For that reason we pledge to make all articles freely accessible and we allow authors to self-archive their publications on the web.  Marketing Libraries Journal makes all articles freely available to readers. Authors are never charged any article processing charges (APCs).

Contact us

For any inquiries, please contact the editor at

Our ISSN is 2475-8116