Aim and Scope
Marketing Libraries Journal (MLJ) is a new peer-reviewed, independently published, open access journal that focuses on innovative marketing activities that libraries engage in. Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing. In addition to peer reviewed articles, the Journal also contains practical articles from different columns. Column editors will be accepting shorter articles on advocacy, branding, library marketing campaigns, “from the trenches”, and technology tools. The Journal is published twice a year.
Guidelines for Submissions
The editorial board seeks submissions in the following two categories:
- Articles (peer reviewed) (20-25 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
- Practical Articles (8-10 pages) (editorial reviewed): articles from 5 different columns (advocacy, branding, “from the trenches”, marketing campaigns, and technology reviews). Practical articles are reflective and provide best practices.
Manuscript Format
- Manuscript style should follow the conventions of the American Psychological Association, 6th Edition
- Submissions should be 12 point font, Times New Roman, and double-spaced with 1 inch margins on all sides
- Page number and running head should be placed in the upper right-hand corner of each page
- The title page should be submitted as a separate document and include each author’s name, affiliation, and e-mail address
- Submitted manuscripts should begin with a 100-word abstract, with a list of 5 keywords, numbered as page 1
- One submission per author per call
- Allow 3 months for manuscript status notification
Submission Process
Submit manuscripts for Volume 1, Issue 1 (Fall 2017) online at http://journal.marketinglibraries.org/submit.html
Please ensure that your manuscript has not been previously published and is not currently under consideration for publication elsewhere.
Review of manuscripts will begin after the call for papers deadline. When a manuscript has been accepted for publication, authors will be required to submit a complete electronic copy of the final version.
Editorship and Ethics
We reserve the right to make editorial changes for style, clarity, and consistency. To ensure ethical practices, all reviewers, editors, and authors must contact the Journal if there may be any conflict of interest. For more information, please contact co-editors Mark Aaron Polger and Jennifer Burke at editors@marketinglibraries.org