Marketing Libraries Journal (MLJ) is a new peer-reviewed, independently published, open access journal that focuses on innovative marketing activities that libraries are engaged in. Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.
The editorial board seeks submissions in the following three areas:
1. Articles (peer reviewed) (15-20 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
2. Practical Articles (editorial reviewed) (8-10 pages): articles from different columns (advocacy, branding, “from the trenches”, and marketing campaigns). Practical articles are reflective and provide best practices and advice.
3. Software/apps/web site review (editorial reviewed) (3-5 pages): brief reviews of web sites, and software tools that support library marketing activities.
Deadline for peer reviewed submissions: June 1, 2017
Deadline for practical submissions: August 1, 2017
Please send your submissions via the online form at http://journal.marketinglibraries.org/submit.html
Advocacy Editor
Bridget Barry-Thias, Amberton University, Garland, Texas
bbarrythias@amberton.edu
Branding Editor
Andrew Colgoni, Services Librarian, Thode Library, McMaster University, Hamilton, Ontario, Canada
colgoni@mcmaster.ca
Campaigns Editor
Anne Peters, Communications Director, The University of Texas at San Antonio, San Antonio, Texas
Anne.Peters@utsa.edu
“From the Trenches” Editor
Vacant for now, but if interested, please email editors@marketinglibraries.org
Technology/Apps/Software Editor
Emily Glimco, Marketing & Communications Specialist, Northbrook Public Library, Northbrook, Illinois
eglimco@northbrook.info
Mark Aaron Polger and Jennifer Burke, co-editors
Marketing Libraries Journal
http://journal.marketinglibraries.org
editors@marketinglibraries.org