Call for Papers: Marketing Libraries Journal – Volume 2, Issue 1 (Summer 2018)

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Aim and Scope

Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities that libraries are engaged in. Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing. In addition to peer reviewed articles, the Journal also contains practical articles from different columns. Columnists will be accepting short articles on advocacy, branding, library marketing campaigns, “from the trenches”, and technology.

Guidelines for Submissions

The editorial board seeks submissions in the following two categories:

  1. Feature Articles (peer reviewed) (20-25 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
  2. Practical Articles (editorial reviewed) (8-10 pages) articles that focus on best practices and advice. Although these articles are practical, they are written in a formal, academic tone.
    1. Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
    2. Branding: articles that illustrate how libraries develop their visual identity for their services and resources.
    3. “From the Trenches”: articles that show outcomes of a particular marketing initiative or campaign.
    4. Campaigns: case studies of a marketing campaign and the desired outcomes and objectives sought
    5. Technology: reviews of web sites, apps, and software tools that support library marketing activities.

Manuscript Format

  • Manuscript style should follow the conventions of the American Psychological Association, 6th Edition
  • Submissions should be 12 point font, Times New Roman, and double-spaced with 1 inch margins on all sides
  • Page number and running head should be placed in the upper right-hand corner of each page
  • The title page should be submitted as a separate document and include each author’s name, affiliation, and e-mail address
  • Submitted manuscripts should begin with a 100-word abstract, with a list of 5 keywords, numbered as page 1
  • One submission per author per call
  • Allow 3 months for manuscript status notification

Submission Process

Volume 2, Issue 1 (Summer 2018)
Deadline for Submissions: April 1, 2018 (peer reviewed manuscripts)
Deadline for Submissions: May 1, 2018 (practical articles)
Submit manuscripts online at http://journal.marketinglibraries.org/submit.html

Please ensure that your manuscript has not been previously published and is not currently under consideration for publication elsewhere.
Review of manuscripts will begin after the call for papers deadline. When a manuscript has been accepted for publication, authors will be required to submit a complete electronic copy of the final version.

Editorship and Ethics

We reserve the right to make editorial changes for style, clarity, and consistency. To ensure ethical practices, all reviewers, editors, and authors must contact the Journal if there may be any conflict of interest. For more information, please contact map@marketinglibraries.org

About John Pell

John Pell is an assistant professor and librarian at Hunter College in New York City.

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